Pembrayr Consulting



What is Development Management?

Development Management is essentially the co-ordination and  management of all aspects of the development process, coupled with the leadership and direction of all parties involved.

Why do I need a Development Manager?

For the same reason that a ship needs a Captain.  To establish a common objective and  give leadership and direction to the many specialists involved, and to co-ordinate and manage their contribution, in order to achieve that objective. The Development Manager will also manage the constantly evolving constraints, requirements, and aspirations of the numerous parties and challenges which can affect the outcomes of a project.

Why do Pembrayr differentiate between Project Management and Development Management?

Within the property and construction industry the term Project Manager usually relates to the management and co-ordination of a technical process.  The Project Manger would be given an instruction as to the size and type of facility required and the time and cost criteria to be achieved. His role would be to assist in the selection and appointment of the design team and thereafter to co-ordinate their activities in securing the necessary local authority approvals, the preparation of tender documentation, the selection and appointment of contractors and overseeing their activities to ensure compliance with the programme, cost, and specification.  His role would usually come to an end upon completion or occupation of the facility.

Pembrayr take the view that Development Management is a much broader role.  At the start of a development the Development Manager can assist in identifying opportunities by evaluating the potential of a client's assets from a number of varying perspectives, i.e. practical, legal, planning and commercial.  This may necessitate liaison with and collation of advice from a client's Lawyers, Planning Consultants, Investment and Letting Agents, Highways Consultants, Managing Agents and FM Providers.  This will allow formulation of a project brief, the selection of appropriate designers and technical advisors, and the preparation of clearly defined project criteria and objectives.  Where appropriate, the Development Manager could identify and secure sources of development funding and liaise with the client's bank or funding partners to negotiate and subsequently ensure compliance with the terms of the Development Facility.

Where commercial property is to be let or sold following completion of the construction process the Development Manager  would:-

(a) manage and co-ordinate the activities of the letting agents, in securing occupiers.

(b) liaise with the lawyers negotiating the commercial terms of occupational leases. 

(c) co-ordinate the production and collation of all paperwork necessary to facilitate  a purchaser's due diligence and a  speedy conclusion to the sale of the finished  investment.

(d) assist in the selection and appointment of Managing Agents to act on the client's behalf in managing, maintaining  and insuring the property and where appropriate ensuring that Facilities Management regimes are initiated.

(e) manage and co-ordinate the investment sale process, from initial marketing to financial settlement.

Would a client appoint both a Development Manager and a Project Manager?

This is unlikely but would depend upon the skills and resources available to the client.

Much of the information I would wish to discuss with a Development Manager would be commercially sensitive.   Do you have a conflict if you are working for several clients?

Pembrayr believe that Development Management is a professional activity, to be carried out with integrity, trust and respect. The relationships we develop are similar to those a client would have with his Lawyer or Accountant.  Our clients depend upon our professional approach and the commercial nature of the advice we offer.  The level of repeat business verifies our client's confidence and trust in what we do for them.


What is your USP ?


Our hands on approach and Director level involvement in all aspects of every project, allows us to provide a bespoke service, tailored to individual client requirements.

What Level of Professional Indemnity Insurance do Pembrayr have?

The nature of the advice that we offer is not normally covered by an insurance policy. Consequently we do not have any Professional Indemnity Insurance and Pembrayr has been structured as a limited company to protect the shareholder's assets. Employing Pembrayr on this basis is no different from relying upon the skills and advice of directly employed staff.





What will it cost  to employ the skills that Pembrayr have to offer ?

The basis of our remuneration can vary from a simple time charge, to a share of the profits that we generate for you. The cost of our involvement and the way in which our fee is calculated will vary dependant upon the nature of the services that we provide.  We believe in transparency in all that we do and the amount you pay will be negotiated in the early stages of our relationship.

Please explain the origins of the name Pembrayr  

The name is derived from the County where Peter Thorne was born and where he lives.  Peter was born in "Pembrokeshire" in Wales and lives in "Ayrshire", Scotland.  Thus "Pembrayr".  

It is pronounced as "Pem- br-air"    -    Simple really !


If you have a questions about any aspect of working with Pembrayr, what we can do for you or how we go about the services we provide, e-mail your enquiry to      We shall be pleased to give you a detailed response.


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